What you should be able to talk about the idea, unless you are saying that you have a strategy: 1) Your overall strategic direction, 2) your strategic goals, and 3) your competitive formula, 4) current competitive challenges, 5) resources and features you need, and 6) your competitive advantages, 7) your strategic priorities and 8), how you communicate your strategy in a simple, compelling way in the form of "Strategy elevator statement." Learning objectives:. that key building blocks of the strategy of "Hide < br /> Xavier Gilbert on 10 pages. Publication Date: February 9, 2010. Prod. #: IMD713-PDF-ENG
