Go Mobile: The Phirbol Franchise Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

To grow Phirbol, telecommunications franchise chain stores in New Delhi, India, underdeveloped markets, its founders were exploring ways to offer more value to the franchisee. In mid-2009, Phirbol franchise consisted of about 150 franchisees who turn their small "mom and pop" stores in Phirbol-branded stores. Entrepreneurs Meghna Modi and Glenn Wong began franchising in 2007, two years after they founded the Go Mobile, owned by mobile retailer. Although Go Mobile stores were located in higher income areas and are primarily focused on selling mobile phones, Phirbol stores can be found in the less developed regions, the majority of them are not accessible by car, and focused on the sale of telecommunications services (SIM-card) and recharged. Phirbol added value to the franchisees by optimizing some of their business processes by offering them adequate food, sales support and incentives, and the provision of education to the ever-changing dynamics of the mobile market in India. But, as the founders looked to the side extension, they know what they have to increase their offer for the franchisee to recruit some of the more famous "mom and pop" stores they planned goals as a franchisee. In addition, they will have to adjust their business model so that more responsibility was given to the franchisee and staff. Looking ahead, what should Modi and Wong do to ensure success in Phirbol? "Hide
by Rajiv Lal, Natalie Kindred Source: Harvard Business School 28 pages. Publication Date: February 12, 2010. Prod. #: 510020-PDF-ENG