The leader of the Microscopy trade group at Carl Zeiss AG, Ulrich Simon knew that his unit was confronting a disruptive threat, so he chartered a special team to handle the industrial sector. Provided a high degree of independence, the project group acquired an awareness of the marketplace challenge and continued to develop and carry through on a fresh business plan.
The team was given ample independence to develop new procedures and priorities appropriate to the market section needs by Simon, however he could not help but wonder whether it had continue as a stand-alone unit or he would need to reintegrate it into the mainline company. He also was nervous regarding the plan itself. The team had established milestones and timelines, but they needed to execute and deliver their first merchandise in succeeding year.
PUBLICATION DATE: September 17, 2012 PRODUCT #: 613039-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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