University of California, Berkeley-Haas group. The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. The case study allows students to evaluate the launching of the company when it comes to opportunity assessment, as well as to evaluate the organization's scaling and increase strategy and choices - all in the context of an entrepreneurial startup environment.
The (A) case centers on the history and also the founding of Amici's, as well as its strategy, culture, and operations. The (A) case also presents numerous possible growth options including selling the business; growing within the Bay Area; expanding into diverse regions such as Southern California; franchising; enlarging overseas; starting non-traditional distribution venues such as airports; sports places; and little-location take-out sites; and selling pizza and other products through supermarkets and other retail locations. The (B) instance depicts what Cooperstein and Forter selected to do such as expanding into Southern California, starting a little site in the San Jose Sharks arena, and opening a restaurant in Shanghai, China with associate Sophie Lo and her brother Jimmy Lo."
PUBLICATION DATE: October 01, 2012 PRODUCT #: B5758-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
NASCAR: Every Second Counts – Helping Win from the Pits
Niagara Falls Construction Project: Scheduling, Resources, Costs and Bureaucracy
Vanderbilt University Medical Center: Elective Surgery Schedule
Remicade/Simponi: Legal Memorandum
Silenced by Fear: The Nature and Consequences of Fear at Work
Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Widening the Lens: The Challenges of Leveraging Boardroom Diversity
Arck Systems
Great Depression, Mass Unemployment, and Business Leadership
Fish Friendly Farming: Water, Wine, and Fish – Sustainable Agriculture for a Thirsty World
