Color cases ought to be printed in color to optimize their effectiveness. It was October 3rd, 2012, and all was not well at Tesco, the UK's largest supermarket chain with revenues of GBP64.5 billion ($104 billion).
CEO Philip Clarke unveiled the very first half-year gain drop in almost 20 years and, in the UK, the majors Asda and Sainsbury were closing the market-share difference, while niche players like hard discounter Aldi, with prices as much as 20% below Tesco's, and superior-grocer Waitrose were both emerging rapidly. What did Clarke need to do to restore assurance and get Tesco back on track?
Troubles at Tesco, 2012 Case Study Solution
PUBLICATION DATE: October 15, 2012 PRODUCT #: 713452-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
WPP–Integrating Icons to Leverage Knowledge
Pitch Your Project!
McDonald’s: Profile on Its Rise, Descent, and Return
Abiomed and the AbioCor Clinical Trials (B)
The American Express Card, Chinese Version
Baycol/Lipobay: A Prescription for Trial
Colgate-Palmolive France (B) (Spanish) Spanish
Gardasil Launch
Lay’s Potato Chips in Hungary (B1): Promotion Activity and Results
Lipitor (B)
