Over the past decade, the future as a leading world economic power in Brazil seemed particular. A growing middle class and product boom had fueled economic growth, with GDP increase hitting a peak of 7.5% in 2010. However, the high expense of conducting business in Brazil, known as "Custo Brasil," was hurting national production, while incoming foreign investments threatened to overwhelm Brazilian markets.
Under President Dilma Rousseff, economic growth languished, as well as the Rousseff administration fought to find the best balance between keeping a flexible exchange rate, reducing inflation, and improving the competitiveness of Brazilian exports.
PUBLICATION DATE: October 02, 2012 PRODUCT #: 714S03-HCB-SPA
This is just an excerpt. This case is about GLOBAL BUSINESS