HDFC Life Insurance (HDFC Life) was challenging in a altering surroundings as customary banks started entering the insurance company. Consumers were unreceptive while several brands in the group advertised with different positioning strategies. HDFC Life commissioned a survey that appeared to lead the senior supervisor of digital marketing to a dead end. The confrontation was to introduce a difference that could be associated to the HDFC brand despite of the limits of the group and the intolerant mindset of the target division. The case also takes into contemplation the changing lifestyles of impending insurance buyers in India, their new concentration in buying insurance online and the complexities of creating a services brand in an emergent marketplace.
PUBLICATION DATE: October 24, 2012 PRODUCT #: W12274-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
