NFL faces the decision of whether to continue efforts to grow its fans in the UK. The decision should take into account the lessons learned from previous activities of NFL Europe, market research on the UK amateur sport and the consequences of any move by the U.S. fan. In addition, the solution must be formulated in a broader context, the NFL goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, vice president of NFL International, to suggest a course of action, which is based in London as a team can do, and that is approved by the NFL commissioner and owners. "Hide
by Elie Ofek, David B. Godes, Peter Wickersham Source: Harvard Business School 29 pages. Publication Date: March 17, 2010. Prod. #: 510105-PDF-ENG