Describes a complex and difficult process by which social and environmental issues will be integrated into the existing strategy of major international companies. Details of the circumstances leading to large-scale effort to transform the company's strategy Shell with the principles of sustainable development. This case is described at the corporate level initiatives in sustainable development and the process by which a comprehensive strategy for sustainable development was initiated and developed. "Hide
by Jane Wei-Skillern Source: Harvard Business School 21 pages. Publication Date: Mar 03, 2003. Prod. #: 303005-PDF-ENG
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