In 2009, the economist continued to experience impressive growth and operating margins while many of his peers staggered from both cyclical downturn and structural threats to the print publication. The case describes the history, organization and business model economist, and describes the three facing Andrew Rashbass, executive director of the group, first, re-evaluation of the journal Digital Strategy, secondly to prepare for e-readers, and third, positioning the company to take advantage of that the economist has called the era of "mass intelligence" where more readers looking for sophisticated and complex information sources. "Hide
by Felix Oberholzer-Gee, Bharat N. Anand, Lizzie Gomez Source: Harvard Business School 23 pages. Publication Date: March 22, 2010. Prod. #: 710441-PDF-ENG
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