On April 15th, 2012, China Central Television revealed that numerous capsule manufacturers in Ru'ao had illegally used industrial grade gelatin to produce medical capsules.
Tianlong was not on the listing of guilty companies, but the scandal threatened to ruin the reputation of all capsule businesses situated in Ru'ao. Most pharmacy companies instantly prevented Ru'ao after this kind of national scandal. The manager of Tianlong must decide the way to address customers' concerns and keep the good reputation of Tianlong from being damaged as a consequence of the present scandal. The director was also annoyed by the requirement to suspend production of the local government. Some gelatin stuff had been melted; suspending generation would create a direct financial loss. How should he react to the supervision bureau's order?
Tianlong Company and the Toxic Capsule Scandal Case Study Solution
PUBLICATION DATE: November 19, 2012 PRODUCT #: W12314-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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