Renova, a Portuguese toilet paper manufacturer, is battling to survive in a stagnant, commoditized market ruled by international giants and private labels. To grow and stay independent, three alternatives are being considered by CEO Paulo Pereira da Silva:
1) price rivalry, 2) private label production, or 3) new functional innovations. There may be an additional way, but that is far from clear. What must he do? Besides how must the chosen strategy be realized?
Renova Toilet Paper Escaping the Commoditization Trap - Abridged case study solution
PUBLICATION DATE: November 26, 2012 PRODUCT #: INS900-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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