Park Hyun Joo, founder and chairman of the earliest and largest mutual fund company Korea plans to expand internationally. After the first sentence of an emerging market funds for their Korean customers, the company then began selling in the local currency in India and Brazil. Now he has to decide their next steps. Whether it should build on its emerging market expertise and focus its business expansion in developing countries? If so, where it should focus its efforts - India, Brazil, China and other countries? Or should it focus on expanding into developed markets through operations in New York and London? "Hide
by Mukti Khaire, Michael Chi-ta Chen, GA Donovan Source: Harvard Business School 24 pages. Publication Date: March 29, 2010. Prod. #: 810123-PDF-ENG
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