The case A reviews the history of IMAX Corporation from its foundation until the introduction of Digital Media Remastering (DMR) technology in 2002. From way back its foundation, IMAX had fought to attain sustainable, profitable growth.
The case examines IMAX's issues in pulling theatres and movie studios to its platform. Case B describes the ensuing operation, along with the changes in the ecosystem executed after DMR.
PUBLICATION DATE: November 26, 2012 PRODUCT #: INS303-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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