Praxis Language small company in China by the three non-Chinese businessmen. Initially focused on teaching Chinese to English speakers use podcasting and other online tools, Praxis has also developed content teaching English to native Chinese speakers, which the company sees as a much bigger market. The case describes the challenges facing the co-founder of Praxis, as he passes the new mobile technology (hardware and software), the complexity of doing business in China, and the effects of explosive growth. "Hide
by Ilan Alon, Allen H. Merchant Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: March 29, 2010. Prod. #: 910M21-PDF-ENG
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