Capitec Bank proved to be a new bank created in the end of apartheid to offer loans and banking services to the large quantities of low income prospective customers recently opened by the ending of the discriminatory system to economic improvement and aspiration. Four leading and long dominated the banking circumstance -recognized banks characterized by conservative legacy practices.
Capitec proposed to produce an innovative offering to provide the low-income market and to migrate this offering into higher income groups. At precisely the same time, the competitive circumstance started to alter, as other banks sought to bring lower-income customers too. The case analyzes Capitec's tactical alternatives for survival and growth in this circumstance.
PUBLICATION DATE: November 06, 2012 PRODUCT #: W12296-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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