The case is considered as Tata Motors, India's largest automobile company, has developed the Nano, the cheapest car in the world. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of safe affordable car for the masses Ravi Kant, managing director of Tata Motors in the project Nano. The case raises questions about violation of the price - quality barrier and modify existing internal processes to accommodate the revolutionary new ideas. The dilemma of success - Tata Nano was a bestseller -. Left Tata Motors were discussing how big bets they have to do on Nano and what potential it requires adherence to the "Hide
by Krishna G. Palepu, Bharat N. Anand, Rachna Tahilyani Source: HBS 26 pages. Publication date: April 20, 2010. Prod. #: 710420-PDF-ENG
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