On a mission to give "hope, opportunity and choice" to underprivileged pupils, Erwin Huang began the social venture WebOrganic to sell excellence computers and internet services to pupils at below-market prices. In its first year of process, the firm had already served more than 7,000 low income families, and had grown from being a technology distributor to becoming a provider of a full-fledged service encompassing online culture.
Now inflowing its second year, WebOrganic persist to face opposition from teachers and parents in e-learning adoption as tablet computers are introduced by it to its product mix. It explores notions pertaining to the plan and performance of a blue ocean strategy; including such topics such worth innovation, the four actions framework and tipping point leadership. The case also touches on theories of social entrepreneurship and tactical relationship management.
WebOrganic Creating a Blue Ocean for a Social Cause Case Study Solution
PUBLICATION DATE: December 10, 2012 PRODUCT #: HK1001-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP