Pure Organic Food and Juice Bar (Pure) is an eatery positioned in Collingwood, Ontario specializing in raw, organic and vegan foods. The business strategy is to tap into the growing demand for food that is associated with a sustainable and healthy lifestyle.
But, the problem of attracting customers in a little town with seasonal changes in the number of residents/visitors, together with competition from "green" products provided by competing restaurants and grocery stores as well as the lack of a focused strategy have resulted in weak profit degrees. The co founders are wondering what must be shifted to tap into the lucrative mainstream market. Students are pushed to think about how its strategy should change what kinds of advertising approaches it should use and, above all, by what means the cofounders can tap into the mainstream marketplace without compromising their initial worth.
Pure Organic Food and Juice Bar Case Solution
PUBLICATION DATE: November 29, 2012 PRODUCT #: W12352-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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