The case circumstances succeed chief Scandinavian media organization Bonnier as it begins a designated R&D separation for the first time. The case, particularly, centers on its first flagship proposal, called Mag+, in which it generate a digital platform for distributing digital magazines on the iPad. The case is planned in part, as an opening to the confrontations media corporations meet due to the disorderly effects of digitalization, where conventional products and services are tested by innovative digital category breakers similar to the iPhone, Hulu, or Netflix.
To this end, it provides a short tour of the shifting print media landscape and reviews major turmoil in its business models. The Bonnier case exemplifies the way to engage in and handle an initiation process that is radically digital. In particular, it converses the hurdles linked with corresponding to the tumultuous effects of digitalizing printed magazines. It illustrates real challenges that the Bonnier R&D manager Sara Ohrvall needs to tackle as she begins as the first R&D supervisor at Bonnier.
PUBLICATION DATE: November 30, 2012 PRODUCT #: 813073-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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