This case investigates social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of challenging real estate surroundings, Better Homes and Gardens Real Estate (BHGRE) was established in 2008 by Realogy Corporation, the largest franchisor of property brands in the world, to maintain and cultivate market distribution with a new kind of real estate Corporation centered on routine.
BHGRE has experienced tremendous success with its B2B social media attempts and has grown quickly. Now, several years after the foundation of the business, the president and chief executive officer must determine the way to leverage what she has learned from the B2B effort to create a B2C social media program. Additional variables include a Canadian market entry that is concurrent.
PUBLICATION DATE: December 03, 2012 PRODUCT #: W12348-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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