Open Innovation and the Stage-Gate Process: Revised Model for New Product Development Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This article focuses on how businesses can benefit from the opening of the new product development process, the integration of the principles of open innovation with Stage-Gate process. He is exploring the potential application of the principles of inbound and outbound open innovation in the development of a new product in the company, in the exploration and production of oil and gas industry. Practitioner-oriented model of work, called the open Stage-Gate model that can take advantage of "openness." This model allows the explicit consideration of the import and export of know-how and technologies through the gate count and allows companies to continually evaluate their key features and business models. The use of this model can help firms to capture the value, both internal and external technologies operating in more open innovation. "Hide
by Johan Gronlund, David Ronnberg Sjodin, Johan Frishammar Source: California Management Review 27 pages. Publication Date: 01 May 2010. Prod. #: CMR460-PDF-ENG