Slowly but surely, the modern leaders understand that complex situations they face can not be seen as normal. Indeed, the search for creative solutions to become widespread. But to work, to really add value to the organization, managers must first understand its basic principles. In this article, the authors define the principles that include personal creativity, creativity and collective creativity. They also highlight the important role that the imagination, inspiration and intuition still have to play in today's business. "Hide
by Joerg Reckhenrich, Martin Kupp, Jamie Anderson Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2010. Prod. #: ROT107-PDF-ENG
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