This case focuses on the customer value analysis of life and how this analysis, when paired with the experience of the consumer stocks, can guide thinking in developing the best strategies and tactics to enter new markets. Specializing in local and organic meat products, retail relay has developed a new business model for online grocery shopping and delivery. Having achieved success in a small market in Charlottesville, Virginia, he was considering expanding to other, larger markets. "Hide
by Ronald T Wilcox, Kelly Brandow Source: Darden School of Business 14 pages. Publication Date: May 10, 2010. Prod. #: UV5738-PDF-ENG
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