The CEO of Britannia Industries Ltd, a producer of bakery products, was at a crossroads. Two years previously, the business had began providing particularly fortified biscuits to small groups of school-going kids in chosen locations in India. The merchandise offered a step toward addressing the prevalent national problem of malnutrition and, unlike corporate philanthropy, this initiative was an expansion of what the company was basically good at - making biscuits. After early signals of success, two challenges were faced by the CEO of Britannia. Should Britannia scale up the production and supply societal products? And should the company develop the social products into a sustainable business?
PUBLICATION DATE: January 28, 2013 PRODUCT #: W13005-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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