Anand Piramal and his team are trying to "democratize health" in India by developing a new model of service delivery. If Henry Ford could build and deliver the car to everyone in the United States, Piramal thought, why can not deliver health care in India at 70% of its citizens, who do not have access to them? They began pilots in 2008, but soon ran into unexpected difficulties. Following the second round of pilots in early 2010, they had to decide whether to continue, and if so, how.
To increase their effectiveness, color cases should be printed in color. "Hide
by Rosabeth Moss Kanter, Matthew Bird Source: Harvard Business School 28 pages. Publication Date: June 15, 2010. Prod. #: 310134-PDF- ENG
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