Environmental issues increasingly influence many facets of business including public relations, strategy, along with supply chain operations. This case scenario considers how Jamba Juice, a publicly traded company that is smooth, will respond to public outcry about its environmental footprint. Jamba Juice CEO James White must determine the best way to react to an internet petition started by a young California girl who gathered over the 100,000 signatures inquiring Jamba Juice to phase out its utilization of polystyrene foam cups, which she considers to be harmful to the ecosystem. Jamba Juice must consider phasing out foam cups would impact its Core Company, brand, and product delivery as well as if it'd bring or discourage new customers and the way it may affect shareholder value.
Jamba Juice and the Foam Cup Case Study Solution
This case also challenges students to analyze how businesses should weigh this information in changing the way that they do business amidst critical public scrutiny and what makes one product more environmentally benign or dangerous than another.
PUBLICATION DATE: February 16, 2013 PRODUCT #: W92C98-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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