The second phase of the auction for a prime parcel of retail development in Chengdu, China. Competition forces companies to review all their criteria for land purchase. Hang Lung Properties is known for stringent due diligence for the discipline in the purchase of real estate, and a good understanding of market cycles. (B) shows the case of firms in a situation assumptions Chengdu, compared with what the students had to take on their own (A) case. (B) case also addresses the strategic direction by asset class and geography, as well as best practices for what to look for in the cities that will be attractive to the superblock mixed use projects. "Hide
by John D. Macomber, Michael Chi-ta Chen, Keith Chi-ho Wong Source: Harvard Business School 3 pages. Publication Date: June 29, 2010. Prod. #: 210092-PDF-ENG
