In early 2010, cleantech investment pioneer Tsing Capital plans in China Environment Fund IV and considering how to maintain their commitment to social and environmental practices. Tsing Capital embraced her philosophy of "doing well by doing good" and has developed its own system of social and ecological functions throughout the investment process. Some of the specific issues addressed in the case, are the more diversified investor base, as it were, the firm balance the different expectations of investors and continue to pursue "all is well by doing good"? Despite the growing importance of social and environmental practices, they also cost the firm and its portfolio companies. How can a company most effectively motivate their active portfolio companies integrate social and environmental practices in their strategies?
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by Christopher Marquis, Nancy Hua Dai Source: Harvard Business School 30 pages. Publication Date: June 30, 2010. Prod. #: 410142-PDF-ENG
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