The instance depicts rivalry in the marketplace for the E-Books, along with Barnes and Noble’s Strategy in the industry segment. As a conventional vendor, B&N was confronted with dispute by the prologue of digital expertise that enables novels to be published, distributed and sold to consumers electronically. New competitors such as Apple and Amazon assaulted the standard business structure, creating several reservations over the long-term feasibility of traditional retailers.
Should they create a separate digital business, centered on their "Nook" E-Book reader, or maintain an integrated strategy? And should they think about the fragmented standards for distributing E Books? The case facilitates students to investigate the dynamics of platform based businesses, in addition to what the results are in traditional sectors when attacked by innovative adversaries embracing new digital technologies. It is developed using source content that was unrestricted.
PUBLICATION DATE: March 05, 2013 PRODUCT #: 613073-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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