Robin Ash has just been promoted to Vice President of Instruction, its parent company and Entertainment Holdings, Inc. and Chief Operating Officer of Printzhof Press. Her first goal will be to make an action plan that will achieve two seemingly contradictory corporate objectives: transform Printzhof into an aggressively competitive 21st century educational publisher while preserving its close knit and collaborative culture.
Because of new technologies altering how the information is distributed and used in higher education, the need for the company to progress together with the issuing industry is obvious to Ash and other business leaders. Nonetheless, Printzhof's history of success has consequently led to resistance among senior managers and many longtime workers to organizational change. Still, Printzhof must revitalize without ruining loyalty and worker morale.
Robin Ash and Printzhof Press case study solution
PUBLICATION DATE: March 25, 2013 PRODUCT #: 913554-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
