Founder of a new online news site, Mark, started his company in a period of unprecedented turmoil in the newspaper industry. Although he believes that its advertising business model is the face of the future of the industry, he still attract a lot of readers. Founder must now decide what strategy you need to create a business in a competitive landscape of the Canadian news. "Hide
by Simon Parker, Mitchell Praw Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: July 20, 2010. Prod. #: 910M56-PDF-ENG