The three component case discusses managing the dilemma of conformity versus entrepreneurial decisions ("intrapreneurship") in a big corporation and decision making procedures in mature markets (here: US HQ) vs. emergent markets (here: Russia). The case concerns the life sciences sector and a medical devices business; yet, market mechanisms are relevant to other industries as well.
In Case A, two experienced Russian managers face a tempting business opportunity: founding a professional instruction facility for health care personnel in one of the most affluent regions of Central Asia appears to offer win-win situations for all stakeholders. Case B aims at strengthening the pupil's abilities for acquiring the tenacity to pursue entrepreneurial ideas and thinking about alternatives. The case scenario concludes in the third segment by inquiring “Was it worth it?”
PUBLICATION DATE: March 22, 2013 PRODUCT #: ES1361-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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