New CEOs have to quickly build themselves and convey their vision. Traditionally, CEOs communicate through e-mail, memos and Q&As.
They walk to attend meetings corridors and issue press releases. In many cases, social media is a far better and effective way to speak with a broad array of stakeholders. Social media has become a state of the art direction tool which surpasses many traditional approaches to listening and communicating with stakeholders.
PUBLICATION DATE: April 01, 2013 PRODUCT #: SMR453-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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