The Embrace case series provides an engaging context to comprehend societal innovation, by taking pupils through a sequence of crucial decisions from market feasibility study and opportunity evaluation to formulating a competitive strategy and developing business models for growth.
The focus of the case is on an advanced idea to solve the prospect of an affordable product, and also the problem of a high number of fatalities in premature births in rural India. The case is structured as a four-part series: Part A: Chance Identification. The setting is an MBA classroom where five teams have been given five thoughts and the pupils are asked to match each thought to every team. The focus is on how to identify and appraise an appropriate opportunity given a unique entrepreneurial team, its composition, and its own past experience.
Frequently, entrepreneurs mark down the vital role that team-task fit plays in following success. Part B: Market Feasibility Evaluation (9B13M005). Might it be possible to find a profitable and affordable price point, and make the project sustainable? Part C: Competitive Strategy (9B13M006). The pupils are taken through an outside analysis of the potential competition. This calls for a close analysis of what the competitive advantage of the endeavor is and whether it's sustainable. It forces the students to think of the IP problems, as well as to consider other accessible neonatal care alternatives in the market they could face. Component D: Constructing the Business Model (9B13M007). The team must decide between manufacturing the item in house or outsourcing to vendors. Also, issues of sales and distribution require consideration.
PUBLICATION DATE: April 16, 2013 PRODUCT #: W13122-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION