In April 2008, after a successful transition Octone Records to Universal Music Group, and the resumption of the label, as well as M / Octone Records, President and Chief Executive Officer James Diener is faced with a new problem. Diener and his executive team have problems convincing new, promising act, Tongues of paper to join & M / Octone on the so-called all rights deal, which states that the label will get a percentage of all revenue streams artist, including recorded music, concert ticket sales, merchandising, commercial licensing, sponsorship and advertising. The talks are deadlocked. If & M / Octone hold on to their "all rights or no deal" position? Or it was time to move to recorded music only deal? Designed for use with the "Records Octone," HBS No. 507-082, the case allows for in-depth study of new product development strategy and human resources management in the context of the music industry. Case provides a rich understanding of how contracts between labels and artists are structured, and how advances in technology that affect the music industry and its players. "Hide
by Anita Elberse, Elie Ofek, Caren Kelleher Source: Harvard Business School 12 pages. Publication Date: July 30, 2010. Prod. #: 511031-PDF-ENG
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