Over the following two decades, among the fiercest battles in business is going to be for the billions of folks joining the middle class in emerging markets-a group that will make up 30 per cent of the worldwide population by 2020.
Yet even many multinational companies who are active in rising markets are not prepared because, the writers contend, to tap into this new stream of earnings growth, their business models were not designed to get to the newest centre. They depict four techniques to business model innovation that can assist a company capture this critical emergent marketplace.
PUBLICATION DATE: May 01, 2013 PRODUCT #: ROT195-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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