With around 20 campuses in cities around the world, a global private school, Avenues the World School, was designed to be the "learning community of the future" that used technology to link students, professionals, and curriculum. In only 18 months, the school had attracted a class of 750 students and also a large number of teacher applications by sharing its vision and building interest in this new education venture through a strategic communication strategy.
This case details the process whereby the Paths team decided to use the video platform to communicate its storyline, featuring the construction of the campus and interviews with several folks invested in the undertaking, from contractors working on the school structure to future teachers. Furthermore, this case dives into the advantages of sharing the Avenues narrative across mediums: through video, an internet website publication (OPEN), and also a newsletter. The worldwide school went about showing (instead of telling) its narrative across channels.
PUBLICATION DATE: June 06, 2013 PRODUCT #: M352-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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