Unlike traditional market segmentation based on the ratio of sales of the product or service attributes to the buyer (such as age, gender, income, and education), employment-based segmentation seeks to understand the root cause of the purchase with the buyer must "hire" product or service to get "work" done. This note details the thought process and methodology for the work on the basis of segmentation, and gives numerous examples. He identifies three levels of the architecture of the work: 1) What is the main job or the client's problems are? This includes political, functional, emotional and social aspects, and 2) What is the experience in the purchase and use, that if all the condition that adds up to a wonderful job well done? ("Hiring criteria") and 3) What we need to integrate, and how we need to tie these things together, so that we can provide these experiences "Hide
? By Clayton M. Christensen Source: Harvard Business School 16 pages. Publication date: 11 Aug, 2010. Prod. #: 611004-PDF-ENG
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