Global Brands, such as L'Oreal and the oil Olay dominate skin care of China the market. Chinese domestic brand, after some successes in collaboration with the Sephora in Europe, strives, to challenge the of French and keep American brands »in the market of China. She must decide, as the segment of of the market, how to position against global guarantees of quality and cleanliness, and how to balance their claims Chinese heritage with the claims of of modernity. Care of the skin China market is growing extremely quickly. This is asset or obligations? «Hide
by John Dayton, Leora Kornfeld, Yanqun he, Qingyun Jiang Source: Harvard Business School 18 pages. Publish date: 12 August 2010. Prod. #: 511 051-PDF-ENG
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