Case considers the development and early expansion of TATCHA, a Japanese-themed high-end beauty brand, located in California. It explores the theory was developed by Vicky Tsai who assembled management and monetary resources, and established the very first commodity of the Japanese blotting paper in year 2009, utilizing a grassroots advertisement campaigns.
Evaluating a 200-year old book engaged by the Japanese geisha, Tsai began to spread her commodity line into skin and variant cosmetic commodities. The case scenario finishes in December 2010 with Tsai debating the merits of continuing to develop her business or exiting, and receiving an acquisition offer.
TATCHA Marketing the Beauty Secrets of Japanese Geisha case study solution
PUBLICATION DATE: June 28, 2013 PRODUCT #: 313149-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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