The advertising and operations managers for Olympic Rent A Car meet to determine the way to react to changes in the loyalty rewards program at the market-leading competition. The opponent's plan eradicate blackout dates and gives awards based on dollars spent instead of days rented. Olympic anticipates the program to detain more of the precious business traveler section, which leases cars more frequently and usually pays premiums that are higher in relation to the leisure traveler segment.
Olympic Rent-A-Car U.S Customer Loyalty Battles Case Study Solution
At the assembly, the team reviews the fiscal performance of the firm and the firm's reward program, called Olympic Medalist. They contemplate whether they can afford to match the opponent's loyalty program terms as they have done before as well as consider how the competitor's actions will change the entire car rental industry. Ultimately, they must react with a strategy that is truly distinctive. Students must perform a quantitative analysis of each potential response and consider the value of customers in loyalty programs.
PUBLICATION DATE: June 24, 2013 PRODUCT #: 913568-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
