The case describes the increase of Coupa, a software as a service platform for procurement / expense direction.
The problems in the case are how to finance that growth and fast to grow. The case includes a comprehensive financial model that will help students examine the impact of hiring additional sales folks as well as the consequent impact on sales and gains.
PUBLICATION DATE: June 28, 2013 PRODUCT #: 813114-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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