Whoever owns The Jade Seafood Restaurant in Richmond, BC, is ambushed by an impromptu media interview with animal rights activists seeing his restaurant's serving of shark's fin soup. This soup has been an upper-class staple delicacy in China for over 400 years; with the increased consumer power that's resulted from the advancement of the Chinese economy since 1970, it has become the signature dish for families observing significant occasions and for sealing company and political deals.
However, research has shown that sharks have turned into a highly endangered species, in part because of the practice of harvesting just the fins and throwing away the rest of the carcass and due to the modest birth rate and slow increase development of the fish. How should the owner respond to this media ambush? If he removes this culturally significant item from his menu, how will this impact his business in the highly competitive Asian eatery environment in Richmond? Should a cultural standard trump real issues about the consumption of an endangered species?
Shark's Fin Soup at The Jade case study solution
PUBLICATION DATE: July 10, 2013 PRODUCT #: W13274-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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