Tim Curran, CEO of Sample6, a start up Biotechnology Company developing a new food safety diagnostics platform, must decide the way to partner with food industry players. How can he best convince leaders in this mature business to adopt a new technology and improve food safety? Moreover, he faces several questions associated with marketing, product development, regulatory compliance, and business tendencies that are dynamic.
This instance offers a summary of food safety in the USA, and concentrates on the tactical target of transforming food safety from a "necessary evil" to a brand-improving differentiator.
Sample6 Partnering to Make Food Safer case study solution
PUBLICATION DATE: July 09, 2013 PRODUCT #: 814014-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Ben & Jerrys Homemade Ice Cream Inc.: Period of Transition
Buchanan Renewables: Bringing Power to Liberia
The Upside of Messiness: Clumsy Solutions for Wicked Problems
eBay’s “Connected Technologies”: Innovating Customer Engagement in the Retail Industry
The Price of Dignity – Labor Rights in Peru
Business Process Outsourcing at Apollo Health Street
Strategic Performance Measurement of Suppliers at HTC
Asahi Net: Bringing Innovation to Education
Tata Nano – The People’s Car, Spanish Version
Xiaomi’s Globalization Strategy and Challenges
