The establisher and the CEO of mountain bike race in the South Africa contemplates the best way to build on the world-class event he along with his team have created. Although the event is popular and continues to grow in prestige, the dependence on one occasion of the business creates a threat and an opportunity. The threat is if something were to go wrong with the occasion that the company would be in serious jeopardy. The opportunity is the fact that the event might be a launch pad for additional occasions or for other business theories.
They never have hit on anything that they want to pursue on an ongoing basis, although the team has experimented with some notions. CEO and the founder is consequently looking for the concept or notion that may provide its next injection of increase to the company. Learnings from the case could be applied to any event-based creative industries business, for example music festivals, exhibits, fairs or film festivals. Author Greg Fisher is affiliated with Indiana University and Michael Goldman is affiliated with University of Pretoria.
PUBLICATION DATE: July 16, 2013 PRODUCT #: W13291-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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