Inside Coca-Cola: The Evolution of an Iconic Brand Harvard Case Solution & Analysis

In a wide series of interview, the former CEO and chairman of The Coca-Cola Company, Neville Isdell, discusses his determination to take on the function of the CEO subsequent to his retirement from the company; the imbedded challenges of working along with a world-famous brand; and how the Africa is conclusive frontier for business. In the sidebar to dialogue, Coca Cola's VP of Innovation, David Butler, describes the wide assortment of global initiatives Coca Cola is undertaking to make Isdell's vision of 'Connected Capitalism' a reality.

PUBLICATION DATE: August 01, 2013 PRODUCT #: ROT211-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.