At a time when the growing sales of smartphones are so much demand for devices that work mandatory third-party applications, such as the quality of traditional voice services and data, there are many challenges facing the software developer who is looking to choose which mobile platform software development ensure invest in. written from the point of view of establishing a consumer bank, which is about to start development on its first downloadable application for mobile devices, the case examines the state of the smartphone market in 2010, and believes that the problems of the platform landscape, which includes a significant different devices are installed base values, growth rates, patterns of distribution of application, and device profiles. Focusing on market-leading company Apple IOS platform and App Store, for iPhones and other devices, and to the development of Google Android OS and the associated Android Market, cases are the potential advantages and disadvantages of each of them and affects the reasons why the other more ancient platforms, such as the platform RIM BlackBerry, are less attractive for today's applications. "Hide
by Hannah Halaburda, Joshua Gans, Nathaniel Burbank Source: HBS 16 pages. Publication Date: August 31, 2010. Prod. #: 711415-PDF-ENG
