The publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces critical changes in internal arrangement and its markets. While printed novels have been the business's core competence from its first years, with the introduction of the Web, customers, particularly in the West, are starting to favor electronic books.
Will digital ones fully replace printed publications, or will e-books remain a niche market? How will this growth affect advertising, distribution and production? Will Random House manage to compete with such online e-book giants as Amazon for authors and sales? The impending amalgamation with U.K. publishing house Penguin also substantiates a chance and reason to divulge Random House's operations into China as a segment of the internationalization strategy of the parent organization.
A post-merger amalgamation preparation must be affirmed ever since the two publishers' regional presences and the product offerings are in part a supplement. How can the freshly built Penguin Random House cement its position as the world's huge and most prominent publisher? Thorsten Knauer; Andrea Schroer are associated with University Muenster.
Random House Shifting to E-Books in a Globalized World Case Study Solution
PUBLICATION DATE: September 25, 2013 PRODUCT #: W13402-PDF-ENG
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