The (A) case describes the start of a new passenger vehicle in China, produced collectively by Nissan of Japan and by Chinese automaker Dongfeng. Sales results following the April 2012 launch were unsatisfactory and also the joint venture's managers needed to determine how to respond. The case contains information on government management, on the arrangement of the industry, and on the preferences of Chinese purchasers of autos, including information about environmental considerations. The brief (B) case, designed for distribution in class, describes additional issues, as a worldwide dispute between the Japanese and Chinese authorities created further uncertainties for Chinese consumers and hence for the carmakers. The (C) case concludes the story; it also may be distributed in class.
PUBLICATION DATE: October 03, 2013 PRODUCT #: 714015-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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